If I was going back to school/starting college for the first time around today and I wanted to develop expertise that would be portable, flexible, and applicable to a variety of interesting work spaces, I would probably pursue a combination of the following three (3) things:
1) computer sciences, specializing in web design/development, especially mobile optimization;
2) business anthropology, specializing not in consumer relations but investor relations for for-profit companies and donor relations for nonprofit organizations;
3) marketing & PR, specializing in interactive/social media marketing.
Most businesses already get it, even if they’re slow adopters, but many NPOs are still way behind the times.