Mini-Review Roundup: The Personal MBA, Platform, & Indie/Small Press #BookMarketing (#AmReading)

20130611-111336.jpg

The Personal MBA: Master the Art of Business by Josh Kaufman

I’m a fan of the bootstrap approach to education, even as I also appreciate formal credentials and the work that often goes with them, so I was excited to find this book. It is truly encyclopedic without getting bogged down in (or, at least, without under-explaining) business jargon. It does feel a bit like a hodge-podge and like surface comprehensiveness sometimes trumps useful depth, but it’s a nice addition to a home set of business reference books. If you’re looking for accessible depth on key business topics, I’d again refer you to “Understanding Michael Porter” by Joan Magretta, which I mentioned in my post on competition and the business of writing.

Platform: Get Noticed in a Noisy World by Michael Hyatt

I know why this book is lauded. There’s some great content in here. It does, however, read rather like what much of it is – a collection of blog posts. It could have just been called “50 Things You Need to Know About Platforms,” a single blog post that would index the rest by topic. Now, maybe I’ve just been reading too much in this topic and often related startup advice these days, but most of this info is already discussed in so many places – for free. It makes me wonder if Hyatt is somewhat a victim of his own success with these ideas. Maybe he was the chicken who laid the whole platform egg, I can’t tell. At this point, though, I’d say that if you are only going to pick up one book on this topic or if you are unlikely to wander the internet, reading even just a handful of related blogs, then absolutely get this. If you are already hip deep in these issues, you can probably skip it, but, for the completists out there, since it’s kind of a classic in the field now, it’s worth picking up.

Indie & Small Press Book Marketing by William Hertling

This is actually a small but mighty little book that encapsulates both the key strategies and more detailed tactics of successfully marketing a book. True, it sometimes reads like an ebook-first text (complete with a few links that you obviously can’t open in a paperback version and some spots in need of copy editing), but the information that many other books take 20 pages to provide, this book does in 2 or less. I can’t say yet whether it is “The Book to Buy” on this topic, since I still have a whole stack of related books to go through, but I can say that NONE in my stack are this concise (less than 100 pages) while remaining informative. So, if you want a quick, logically structured, super-handy little marketing book, or even just want a great place to start, then this is an excellent book to pick up! I was excited about this book and it didn’t disappoint!


Current Reads: I’ve picked up some classic and fresh new fantasy books, which I’ll discuss in an upcoming post, as well as both Stephen King’s “On Writing” and Sol Stein’s “Stein on Writing.” (Yes, I do tend to read multiple books at once, switching based on my mood.) Everyone keeps recommending the King book, but the Stein one feels more readable and enjoyable for me right now. Am I missing something? Is this about me being more of an editor at heart and/or not actually being much of a Stephen King fan? (This is actually the third time I’ve tried to get into the King book and I still don’t know if I’ll finish it!)

~A23
@Aequanimitas23

Advertisements
Writing Journey: What Inspired Me

Writing Journey: What Inspired Me

May 8th Prompt from WritersWrite1: “Write about the first book you read that made you want to become a writer.”

It is, perhaps, strange that there is no distinct turning point in my memory, but there isn’t one. I have always enjoyed writing, though I’ve been more and less serious about it or more or less drawn to different forms or genres of it at different times in my life. I don’t honestly recall ever thinking of myself as something other than a writer. Sure, I didn’t think – or wasn’t certain – that I was going to do it professionally, necessarily, but I wasn’t ruling it out. I loved reading and I loved words.

If I can address the question a bit more broadly, to discuss the books that stick in my mind as especially inspiring with respect to my path as a writer, there are, however, a few.

Continue reading

The Business of Writing: On Envy, Competition, and Value

The Business of Writing: On Envy, Competition, and Value

Recommendations in this post:

One of the things I appreciate about this article, “Jealousy Among Writers” by Anne Emerick, is that it is honest without being accusatory and encourages us all to focus on learning, rather than whining, wallowing, or sniping. I’m naturally a very chill person – hence, the handle – but it’s always good to be reminded about the “how” and “why” of channeling problematic emotions into more productive activities. I remember reading somewhere (and I unfortunately don’t recall exactly where) that feelings are not facts, so feeling something doesn’t inherently make it true. When I feel rubbed the wrong way or frustrated, overlooked or just plain covetous, I remind myself that feelings are not facts and whatever’s going on probably has nothing to do with me and will ultimately affect my path very little or not at all.

Writing, as with much of life, isn’t a zero-sum game. Many of us can win, even if we win different things, at different times, or in different ways. I feel like no one will believe me if I say that professional writers (and artists and other striving-to-be-self-employed folks) should pick up Understanding Michael Porter, a business essentials book by Joan Magretta, as well as The Go-Giver, a business-oriented teaching tale by Bob Burg & John David Mann. I will recommend them here anyway, though. The Go-Giver is an easy, quick read, so I will understand if that’s the only one you pick up. If you can concede that writing is a business for you (or you would like it to be), however, then the way Magretta sums up and synthesizes core business concepts in Understanding Michael Porter will be deeply relevant to you too – even if you have to think outside your creative (un)box!

The point of any business is not to “do better than the Other Guy” (whatever that might mean) or to “crush the competition.” The point is to provide value to customers or clients, consistently and at a price that they are able and willing to pay. Regardless of the way you publish or distribute your writing, it has to be something in which readers find value, something that fulfills a need or want and does so well – by their standards, not yours! Whenever possible, you want to make your work the best mix of “unique” and “familiar” that you can manage so that readers want to turn to you again and again to meet that need/want, to be “topped up” with the value you provide. I go to certain writers when I want smirk-worthy wit and wordsmithing, others when I want lush worlds to get lost in for days, and still others when I want to contemplate humanity in its darkest as well as its most beautiful moments. That’s value, for me. No competition necessary.

Continue reading

Review: The Well-Fed Self-Publisher by P. Bowerman

Review: The Well-Fed Self-Publisher by P. Bowerman

The unfortunate reality with many otherwise great “get yourself published” or “do-it-yourself publishing” books is that they rapidly become outdated if they’re not repeatedly and regularly revised. Talking about e-reader technology as “electronic gizmos” that haven’t really “caught on in a big way” and how to market to now defunct booksellers will do that to you. I state that upfront for folks who might be looking for a book wherein the definition of “self-publisher” is probably going to *mostly* be about ebooks and POD. This is not that book.

What this book DOES offer, however, is a profoundly comprehensive (sometimes maybe a little *too* comprehensive) look at how every step in the self-publishing process – from the idea to write a book in the first place to collecting checks over a lifetime – actually WORKS. Now, I know you’re thinking … “How can it do that if it’s out of date?” To that, I would say, “Think of this book less as a place to find THE singular answers to your questions about publishing and more as a place to find A) the right kinds of questions to ask, because there are far more you need to ask than you probably think, and B) effective ways to think through, research, and strategize toward the answers you need.” The author has opinions, of course, and discusses a variety of his own experiences and those of his clients and friends, but ultimately it is very much a book focused on helping the reader develop a detail-oriented frame of mind when it comes to this process.

My major takeaways from this book:

Continue reading

Ender’s Game & Speaker for the Dead (an introspective review)

Among the many classics of science fiction literature, Orson Scott Card’s Ender’s Game has maintained a place far above even others that have been remembered for decades. When I was only a child in a family where scifi books were well-loved, Ender’s Game was the scifi book. I am unsure if it was my first introduction to the world of science fiction – I think not, there was an ancient paperback collection of short stories, as much pulp fiction as scifi, that I can recall thumbing through in various reading nooks – but it was one of my first exposures to the genre and it was one that stayed with me all my life. Having now re-read it, and having finished its sequel as well (with intentions to read the rest of the series), I can say that my memory of Ender’s Game had been both true and almost … mythologized over the years, faded in places, yes, but more than that. I had come to think about the book itself as somehow carrying, harboring, embodying not only all of the talk that scifi fans I knew had surrounded it with, but also all the talk and thought that I had come to craft for myself with reference to it. It is, I realize now, both the book I thought it was and, at the same time, perhaps no greater than many other works of science fiction. I say this not to diminish the wonder of Ender’s Game, because it is still among the shortstack of books I would hand to someone exploring scifi for the first time, but I say it because I now see the book as Card himself meant it to be: it is the prelude to the truly great work – Orson Scott Card’s Speaker for the Dead.

Continue reading

Parable of the Sower (Review): Gorgeous, Gripping, Dark but Hopeful

Parable of the Sower by Octavia E. Butler

It’s a journey that you take along with the main character, as she grows and changes, struggles and learns, and as the people around her do the same. I love how poetic it is, how honest it is in its darkness without tending toward sensationalism. As a reader (especially with Lynne Thigpen’s fantastic audiobook performance), you become as horrified and as cynical as the primary characters at times, but you (like they) can never fully let go of that hope that there must be something more to find, to build, at the end of all that hardship and suffering, a way to survive, even thrive. And even through all the challenges and the loss, there are still those moments – of laughter, of beauty, of communion … of positive humanity, It is gorgeous, a masterfully written and authentic-to-humanity work and world.

It reminds me why I fell in love with Octavia Butler’s writing in the first place.